A new book by Reena Gore

Stop working harder.
Start running a business that works.

Most business books inspire you for a weekend. Decoding Business Growth gives you the practical fixes that real East African business owners used to find their profit, keep their best people, and finally take a day off.

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For owners and managers of small and growing businesses across East Africa.  Available in print and as an eBook.

Decoding Business Growth by Reena Gore
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Pillars: Finance, People and Operations
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Real East African case studies
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Practical tools and templates
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Goal: a business that runs without you
01 · THE FPO METHOD

Your business stands on three legs.

Finance, People, Operations. If one leg is weak, the whole thing wobbles. If one breaks, it falls. This book strengthens all three, with simple steps you can start using this week.

F

Finance

Your money flowing right
  • Price for real profit, not guesswork
  • See your cash weeks ahead
  • Stop money quietly going missing
  • Separate business and family money
P

People

Your team performing right
  • Hire on skill, not relationship
  • Keep your best people from leaving
  • Set clear expectations and feedback
  • Help new staff settle in, not sink
O

Operations

Your processes running right
  • Get the work out of your head and onto paper
  • Make quality consistent
  • Tame inventory and suppliers
  • Give customers a reason to return

You cannot fix one leg without the others. Add staff without systems and costs rise while results do not. Everything connects, and this book shows you how.

02 · DOES THIS SOUND LIKE YOU?

"I am working so hard, but I do not know where the money goes."

Full shop. Phone always ringing. Staff on the payroll. And yet, at the end of the month, the account is empty and you still cannot take a break. It is not a money problem or a people problem. It is an efficiency problem, and those can be fixed.

  • You are the only one who can make decisions
  • Your best people keep leaving
  • Sales are good, but profit disappears
  • The business cannot run a week without you
  • Simple systems so others can carry the load
  • Practical ways to keep good staff
  • Pricing and cash habits that protect profit
  • A business that holds together when you step away
03 · THE BOOK AND TOOLKIT

Not just a read. A toolkit you will actually use.

Decoding Business Growth cover

Decoding Business Growth Launch Bundle

The full FPO Method, told through real businesses you will recognise, plus the practical tools to put it to work straight away:

  • The complete book: 30+ real East African case studies and lessons
  • Pricing and cash flow templates: know your numbers at a glance
  • Operations toolkit: SOP, quality and stock templates
  • Hiring and retention pack: job scorecards and coaching guides
  • Succession checklist: make the business able to run without you
  • Private workshop replay: a walkthrough of the method in action
Launch offer
KES 2,950 KES 9,000

Book plus the full toolkit. Launch price ends soon.

Order Your Book

Pay easily via M-Pesa, card or PayPal. Instant delivery to your inbox.

04 · ORDER YOUR BOOK NOW

Order your book now

Pay with M-Pesa in under a minute using Buy Goods. Your book and full toolkit are sent to you right after payment.

00
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Launch price of KES 2,950 ends when the timer reaches zero.

Pay with M-Pesa (Buy Goods)

  1. Open M-Pesa on your phone, then choose Lipa na M-Pesa
  2. Select Buy Goods and Services
  3. Enter Till Number 3609196
  4. Enter Amount KES 2,950
  5. Enter your M-Pesa PIN and confirm
  6. You will receive an SMS confirmation from M-Pesa

After paying, complete the short order form with your M-Pesa code and delivery details, and your book plus toolkit will be sent to you right away.

Paying from outside Kenya? Email us at growwithreena9@gmail.com for card and PayPal options.

M-Pesa Buy Goods (Till)
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Amount: KES 2,950
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Complete Your Order

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Prefer to read on your phone or tablet? The eBook version of Decoding Business Growth is also available. Read a free sample ›
Order the eBook Version

Also available on:

Buy on Nuria Bookstore Buy on Amazon
05 · WHAT READERS SAY

Owners who stopped guessing and started growing.

Sample

"I always thought I had a sales problem. The pricing chapter showed me I had a profit problem, and exactly how to fix it."

Shop owner, Nairobi
Found her real margins
Sample

"Our turnover was killing us. The hiring and retention tools gave me a system instead of a guess. We have kept every key person this year."

Managing director, Mombasa
Kept his best people
Sample

"I finally took a week off and the business did not fall apart. Writing down our processes changed everything."

Workshop owner, Kisumu
Stepped away with confidence

Sample reader notes shown as placeholders. Replace with real testimonials as they arrive.

RG
ABOUT THE AUTHOR

Reena Gore

Reena has sat across the table from hundreds of business owners in Nairobi, Kampala, Dar es Salaam and beyond. Decoding Business Growth gathers what truly works for small and growing businesses in East Africa, told through real stories and ready to use tools, so you can build a business that runs well and lasts.

More about Reena at www.reenagore.net ›

Start free

Read the first chapter and score your own business.

Get the opening chapter plus the FPO Business Health Scorecard, and see in ten minutes which part of your business needs you first.

✓ You’re in! Check your inbox, your free chapter and Scorecard are on their way. The email subject is “Your free chapter is inside”.

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06 · QUESTIONS

Before you start.

Is this for a small business like mine?

Yes, it is written for it. Every chapter is built around the realities of running a small and growing business in East Africa, with examples you will recognise.

I am not a numbers person. Will I cope?

Completely. You do not need an accounting background. The book explains everything in plain language and gives you simple templates to follow.

I have read business books before and nothing changed.

This one is built to be used, not just read. Go to the area that hurts most, apply one chapter, give it 30 days, then move to the next.

How do I pay and receive it?

Pay via M-Pesa Buy Goods Till 3609196, then complete the short order form with your M-Pesa code and delivery details. We will send you the book and the full toolkit right away. Paying by card or PayPal from outside Kenya? Email growwithreena9@gmail.com.

Will this really work for my business?

Every method in the book has already been used by real East African businesses. Start with the area that hurts most, apply one chapter, and give it 30 days. The results come from doing the work, and the book makes each step simple to follow.

Your best people, your real profit, your time back.

Order your copy today, or read the first chapter free.

Order Your Book Now
Need help?

Send us a message and we will reply quickly.

growwithreena9@gmail.com